01
Duct Bank
A duct bank is what you install. The mark is a section through one.
Seven bores in hexagonal packing, drawn once. The earlier work changed the whole picture for each company — a node, then two pipes, then a waveform, then a grid — and below thirty pixels those stop looking related. Here the section never changes. The colour changes and the name changes. That is what holds a family together on a sixteen-pixel favicon and a twenty-millimetre hard-hat decal.
The four identities
iFibreGROUP
iFibreITL
iFibreIMS
iFibreVTN
Geometry is identical for all four. Bore radius 9, centre-to-centre 20, one 3-unit stroke throughout — the weight that survives embroidery, one-ink printing and die-cutting.
Colour
On navy the four accents are replaced by their tints — #C4A9F5 at 7.14:1, #6EE7B7 at 9.50:1, #FCD34D at 10.05:1, #67E8F9 at 10.00:1. No accent sits on navy anywhere in this direction.
Type
Duct bank, seven bores
Source Sans 3 at 17px on a 1.65 line, held to a 72-character measure. It reads on a phone in the field and on an A4 page.
SAIRA 800 DISPLAY · SOURCE SANS 3 BODY · IBM PLEX MONO 12PX / 0.1EM
Applications
Trade-offs
- Cross-sections are a known infrastructure device — Corning and Prysmian both use one. It needs precise drawing to remain distinctive.
- This is the most drawing hours of the three.
- If you retire the violet, this direction is unaffected. If you keep it, it becomes the Group accent and the mark is unchanged.